Have you ever found this church-growth advertisement in your church mailbox? "How to Build a Healthy Church Today: Make a List of Members!" Probably not.
Every day my church’s mailbox is stuffed with flashy pamphlets and postcards advocating a seminar, a book, or a conference that I, as the pastor, must attend if I want my congregation to succeed. Usually a glossy headshot of a middle-aged man smiles broadly at me and promises astounding growth if our church will only heed the secret that he has discovered for ____ (insert topic: evangelism, a greeting ministry, marketing your church …).
But I have yet to receive any glitzy promotional literature on church membership: "Tell those non-commitment types to join either your church or someone else’s! Watch your harvest double!" No, I have not yet received that one.
Well, call this my mailing campaign—a series of articles on church membership, of which this is the first. You want a healthy church? Tell those casual attendees to join!