Just as it makes perfect sense that people are fleeing newspapers -- there so many other options -- it also makes sense that they aren't exactly flocking to blogs. There are millions of blogs now. Who has time for that? The blog explosion of the last few years has made it much harder for any new blog to draw an audience and succeed. It's just math.
In my browser's Favorites list, I have a folder called "Good Blogs." It has fewer than two dozen links, to blogs I truly enjoy and visit often. I keep the list short on purpose. I meet new blogs all the time, through word of mouth and serendipity, and we have some nice moments together. But I don't usually crave a second date. Life is too short.
Evidently, others feel the same way. So blogs are not about to conquer the world. But does that mean they have failed, as the new headlines suggest? Hardly. In fact, I think the end of hype-fueled blog mania might be the best thing that could happen to blogs, because it had created such absurd expectations.