At a time when conservative Christian groups have been particularly quick to strike back at Hollywood fare they find offensive, Sony Pictures faced a predicament with its coming film "The Da Vinci Code."
Should the studio try to mollify the critics who say the "Code" is blasphemy, with its plot describing a church conspiracy to cover up the truth that Jesus married and never rose from the dead? Or should it ignore the complainers, sit back and watch the controversy boost ticket sales?
Instead, Sony has decided to hand a big bullhorn to the detractors of "The Da Vinci Code."
The company is putting up a Web site today — well ahead of the movie's release on May 19 — that will give a platform to some of the fiercest critics of "The Da Vinci Code" by Dan Brown, the book that is the movie's source.
The site, thedavincichallenge.com, will post essays by about 45 Christian writers, scholars and leaders of evangelical organizations who will pick apart the book's theological and historical claims about Christianity.
This new web site sounds great! Assuming it is promoted and they continue to recruit solid and knowledgeable evangelicals, I look forward to its debunking Brown's ridiculous claims.